We are in London, the capital and largest city of the United Kingdom and England.
The film opens with the sign of the department store that says Selfridge & Co Limited. This is a chain of high-end department stores in the United Kingdom that is operated by Canadian group Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908.
The flagship store on London's Oxford Street is the second largest shop in the UK (after Harrods) and opened on 15 March 1909.
The filmmaker shows us the department’s interior. We see a section with several products, we move to the section with the vinyls as we see thousands of records on the shelves and a man looking around. Afterwards, we see a different section with clothes on a stand, shoes on the shelves and various items. We stand out the area that is for photos hence the sign reading “COMPUTER PORTAITS” as well as a sign a little further that says “ROCK”.
The film closes with lots of people coming and going to do their shopping.